Last updated: April 2026
Plants Direct SW Ltd (“we”, “us” or “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use and protect any personal information that you provide when using this website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Company name: Plants Direct SW Ltd
Company registration number: 449548
Registered address: Welcome Nursery, Liverton, Newton Abbot, Devon, TQ12 6JA
Email: sales@plantsdirectsouthwest.com
Telephone: 01626 891240
2. What personal data we collect
We may collect and process the following information:
- Name
- Email address
- Telephone number
- Business name (if provided)
- Enquiry details submitted via contact forms
- IP address (anonymised where possible)
- Website usage data (via cookies and analytics tools)
We only collect personal data that is necessary and relevant.
3. How we collect your data
We collect data when you:
- Submit an enquiry through our website contact forms
- Contact us by email or telephone
- Use our website (via cookies and analytics tools)
4. How we use your data
We use your personal data to:
- Respond to enquiries and requests
- Provide information about our products and services
- Improve our website and user experience
- Monitor website performance and traffic trends
- Comply with legal or regulatory requirements
We do not sell or rent your personal data to third parties.
5. Lawful basis for processing
Under UK GDPR, we process personal data on the following lawful bases:
- Consent – where you have given clear permission (e.g. submitting a form)
- Legitimate interests – to operate and improve our business and website
- Legal obligation – where required by law
6. Cookies and analytics
Google Analytics (GA4)
This website uses Google Analytics 4 (GA4) to analyse how visitors use the site.
Google Analytics collects information such as:
- Pages visited
- Time spent on pages
- Device type and browser
- Approximate location (country/city level)
This information is collected anonymously and helps us improve website performance.
Google may store this data on servers outside the UK. Appropriate safeguards are in place in line with UK GDPR.
You can learn more about how Google uses data here:
https://policies.google.com/privacy
You can manage or disable cookies via your browser settings or our cookie banner (if applicable).
7. Contact forms
When you submit a contact form on this website:
- The information you provide is sent to us by email
- Data is used solely to respond to your enquiry
- We do not use form data for marketing unless you explicitly ask us to
Form submissions are retained only for as long as necessary to deal with the enquiry.
8. Who we share data with
We may share data with trusted third‑party service providers only where necessary, including:
- Website hosting providers
- Email service providers
- Analytics services (e.g. Google Analytics)
All third parties are required to handle your data securely and in compliance with UK GDPR.
9. How we protect your data
We take appropriate technical and organisational measures to protect your personal data, including:
- Secure website hosting
- Access controls
- Regular software updates
- Limited access to personal data
10. Data retention
We keep personal data only for as long as necessary:
- Enquiry data: retained for business and record‑keeping purposes
- Analytics data: retained according to Google Analytics retention settings
11. Your rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Object to processing
- Request restriction of processing
- Request data portability
To exercise any of these rights, please contact us using the details above.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.